Selling Your Art – The Golden Rules of Art Sales Hand-to-Hand Combat

 Selling Your Art – The Golden Rules of Art Sales Hand-to-Hand Combat



It’s a jungle out there and now its time to engage in guerrilla warfare and hand-to-hand combat in order to sell your art direct to the public. Don’t like the analogy? Think all t Art on sale his art sales stuff should be all comfortable and snuggely like a warm blanket? Yes of course it should, for your customer at least, but for you this is serious, this is YOUR art business. So camo up, lock and load, we’re going over the top.

These golden rules were honed on the front line, selling my art myself, direct to the public at my own exhibitions. To do it successfully you have to be audacious. Shrinking violets should apply elsewhere. Like any form of combat training or martial art the golden rules I am about to tell you will take practice, practice and more practice, and you can only practice by actually doing it. Be relentless, eventually you will experience the sweet taste of victory. So here we go…

Golden Rule No. 1: Greet, Retreat and then LOOK BUSY

When anyone walks into your exhibition space and takes more than a passing interest in your art, say “hello”, and maybe even a “how are you today?”;, but not in a desperate “look at my art and then buy it pleeeeassee” way. YOU are a successful artist and you are busy, so GREET, RETREAT and LOOK BUSY. You want your prospective customer to feel welcomed and comfortable to stick around a while. They won’t do that if you are oggling their every move. Find something important looking to do like tapping on the computer keyboard fulfilling other sales (pretend or otherwise) or talking quietly on the phone to important sounding clients (again real or fictional… your choice). Look busy even if you are not! People have a herd mentality when buying art. If they get the impression that there is a stampede of people out there buying your art then they will be subconsciously reassured and more likely to move from art looker to art buyer.

Golden Rule No. 2: Display your battle victories



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